Internet statistics in the world with Cameroon inclusive has proven that online business, online marketing and online entertainment has come to stay and will continuously grow as long as people become more educated.
Renowned internet data organizations We are Social and Hootsuite 2019 Global internet statistics shows that there are 5.11 billion unique mobile users in the world today, up 100 million in the past year.
There are 4.39 billion internet users in 2019, an increase of 366 million (9 percent) versus January 2018.
There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year.
3.26 billion people use social media on mobile devices in January 2019, with a growth of 297 million new users representing a year-on-year increase of more than 10 percent.
Internet statistics in Cameroon 2020
This year, We are Social and Hootsuite still gave a very optimistics publication about internet statics in Cameroon.
Social media usage in Cameroon
- In January 2020, the report revealed that there are 3.70 million social media users in Cameroon
- Recording increased by 360 thousand (+11%) between April 2019 and January 2020.
- Social media penetration in Cameroon stood at 14% in January 2020.
Mobile connections in Cameroon
- There were 23.62 million mobile connections in Cameroon in January 2020.
- The number of mobile connections in Cameroon increased by 3.7 million (+19%) between January 2019 and January 2020.
- The number of mobile connections in Cameroon in January 2020 was equivalent to 90% of the total population.
Now you got the figures. Let’s break it down and tell you how you can use this data to make money online by selling your skills or grow your business by selling your products or services.
How to make money online in cameroon by selling your skills
One hidden part about Cameroon’s vision 2035 emergency plan people don’t know about is the Strategy for Growth and Employment (DSCE) which has three main objectives
- Develop more robust formal and informal employment opportunities by strengthening human development
- Increase productivity in agriculture, mining, and key value chains (timber, tourism, and information and communications technology)
- Stimulate growth through investments in critical infrastructure (notably energy, roads, port infrastructure, and water supply and sanitation) and through improvements in the business climate and regional integration
The government is struggling in a very funny way through DSCE to reduce underemployment from 76 percent of the workforce to 50 percent by the end of 2020.
Since you and I know that the government is just being ambitious and cannot really help you get employed, I will use my experience to show you in 4 points how to sell your skills online in Cameroon, get a job and make money.
- Create a blog.
Yes I mean, own a blog for yourself. This is the fastest and best way to sell your skills, get a job in Cameroon using online methodology. Many say blogging is difficult, they can’t write, they can’t express themselves well.
Now, the question is; how do you want to be employed or you want someone to pay for your skills when you can’t even communicate those skills for him to understand?
So, develop communications skills first. Amazingly, blogging is here to help you develop that practically and fast. I am a testimony of the miracle of blogging in Cameroon.
If you are a hairdresser, a makeup artist, a carpenter, journalist, teacher, etc or you are a skilled graduate in any field of study but doesn’t have a job, the solution is simple.
Start blogging about your field of expertise and businesses in your domain will come hunting for you in less than 6 months if you follow professional ethics. Click here if your want to become a blogger
- Build a great linkedin profile.
Am sure you must know about this. LinkedIn is not a regular social media platform. Most top company executives and hiring managers are on linkedin searching for talents to hire on a daily basis.
If you position yourself very well on linkedin and you post regularly about interesting stuff in your field of specialty; the probability of someone reaching out to you to do business together is very high. If you need help to create a professional linkedin profile click here.
- Create an explicit Kinaad account
Kinaad is a unique marketplace for professional service providers in Cameroon where individuals and businesses create their profiles, describe what they offer and customers come to order for their services in all categories. Create your account now and start your online journey.
- Be active on facebook and whatsapp.
Facebook and whatsapp are the most attractive social media platforms where Cameroonians spend their great time either buying, selling something or just there to cause trouble.
Participate actively in targeted whatsapp groups. Ask your friends to add you on facebook and whatsapp groups of particular interest in your field.
When you are in a group , pay attention to comments of “big people”, professionals. From their text you shall know them.
Then tactfully go into their DM and initiate a personal connection chat. That is how you build meaningful relationships on whatsapp and facebook. This is my biggest whatsapp secret I’m sharing with you.
As a skillful citizen you can exploit the advantage of these platforms by using your accounts to share ideas related to your professional field, network with seniors in your domain, help educate people with knowledge in your field for free.
When you do this consistently, someone somewhere is watching and will send you a client to handle or send you a job opening in your field of expertise to your greatest surprise.
- Attend targeted events, seminars, workshops related to your professional field
- Participate in TV, online or radio debates if you can
- Most importantly volunteer for community service
How to grow your business online in cameroon
This part is directed seriously to businesses wanting to go digital, increase sales, increase visibility, increase brand authority and credibility. The top 5 secrets on how you can effectively grow your business online in cameroon that big companies your admire are using are as follows;
- They invest in search engine marketing.
The best form of search engine marketing is search engine optimization (SEO). This is very important because traffic equals leads and leads turn into sales.
By investing in SEO and raising your rankings on Google, you’ll send more traffic to your website which can generate more leads and sales for your business.
You can rank your business on search engines like Google, Bing, etc. by using free or paid techniques. Using free techniques for SEO requires some level of digital marketing expertise. First, you need to be a great content creator to be able to write content that robots will like to search and what humans will like to read.
Getting real business content creators for SEO in Cameroon is a big problem for most companies and individuals because every writer is a reporter and few writers are creators.
However, Kinaad is solving this problem by providing entrepreneurs, businesses and organizations seasoned expert corporate content creators that will tell the stories of their brands in an enticing and marketable way to both robots and humans.
Click here if you need free or organic SEO for your business.
Using the paid SEO to rank on Google in order word doing search engine marketing (SEM) means paying Google to show your website link on the first page when people search for particle keywords or services related to your business.
This requires the services of an expert in Adwords, keyword auditing, and content creation. Click here if you want paid SEO for your business
- They invest in social media marketing
Investing in social media marketing (SMM) in Cameroon means having an effective presence on Facebook, Twitter, Linkedin, Instagram and Whatsapp. Investing in these platforms will do your business this biggest favour:
- Create brand recognition
- Tell your brand’s story
- Provide exceptional customer service that will keep your followers happy
- Gather data from audience research better market production decisions
- Build customer loyalty
- Direct referral traffic to your site or blog
- Social media can assist with link building to improve your SEO
- Use #hashtags to increase your reach and meangle with big brands in your niche
- Keep your customers up-to-date with new services, product launch and important news about your business
- Run paid Ads on social media to drive sales. Paid Ads are the most cost effective form of advertising nowadays. With less than 50,000frs you can increase your monthly customers by 60% using social media Ads especially Facebook and instagram.
- Click here if you want an expert to run social media Ads for your business.
- They hire professional digital marketers
As a CEO, manager or director you need someone that can give you results, someone that can develop and implement an online marketing strategy for your business and only gives you reports at month end.
This can only be possible if you have a dedicated digital marketing professional. 70% of businesses who invest in digital marketing in Cameroon have more heavy projects and clients from abroad than those trusting in their traditional marketing strategy and existing marketing authority.
You can either do this by hiring a digital marketing employee or simply outsource your online marketing to a more specialized digital marketing agency in Cameroon. Click here if you want digital marketing for your business
- They work with influential bloggers.
This is a tricky one. Most businesses do not understand the importance of paying the online media to do their publicity rather than pay for radio, TV, newspaper, billboards and banners.
These traditional advertising channels are excellent, very effective and must never be neglected. However, the limitation they have over online platforms is that their advertisement is difficult to be measured and more costly too. With traditional marketing; lead generation, retargeting, marketing reporting are hardly qualitative.
Contacting an online platform to talk about your business stories, activities, and values will go a long way to influence public opinion about your brand and drive consumers’ attention to your products or services in measurable terms.
However, before choosing to pay digital platforms in Cameroon to run your marketing campaign, you have to master the art of public relations very well. Understanding your brand alignment, goals, buyer persona and who to work with in order to achieve such is primordial.
For example: you can’t be running an educational institution and you contact a music blog to talk about the institution. The marketing won’t be effective due to disparity in target audience. Click here if you want to know the best online platform to advertise your business in Cameroon.
Happy you have read this article up to this level. From the aforementioned analysis, revelations and techniques any talented Cameroonian with skills ready to commercialize them should be able to know how and where to sell using online marketing strategy.
Also, businesses should be able to take rightful and cost effective decisions on how to take their businesses online and increase their monthly figures.
Doing online business in Cameroon the right way
Now , if you have read the above tips and you still feel like you need professional assistance in the following digital business areas:
- SEO in Cameroon
- Corporate content creation
- Online community management
- Corporate branding (logos, banners, flyers)
- Strategic public relations
Or you really want to connect to a professional service provider in Cameroon then do not hesitate to contact the Kinaad team. We are ever ready to assist individuals and businesses achieve their online marketing objectives with them spending less.